Survey: How much more will you pay?
Studios: Your Blu-ray pricing is making the discs unsaleable! I love home theater. And I own a Blu-ray player. So, when Pixar's Wall-E came out on disc, I headed down to Wal-Mart on launch day to pick up the movie on Blu-ray. But when I saw the ginormous price disparity between the DVD and the Blu-ray, I just couldn't pull the trigger. I am NOT going to spend $19.99 more for the Blu-ray experience. Not...gon....doit. So, how much more would YOU pay for a Blu-ray? I'm thinking a $5 premium over DVD is fair.--John Sciacca

$5 extra is fine for now, but in the long run, it should be $0. This is a replacement format, just as DVD replaced storebought VHS tapes. Once DVD took hold, it no longer commanded a price premium over VHS simply because it offered higher quality. The same should be true of BluRay in the long run.
Posted by: Erik Harris | December 03, 2008 at 05:36 PM
You're shopping in the wrong place. Amazon has the 3-disc Blu-ray version of Wall-E for $25. I just bought the Iron Man BD for $15.49 and Master and Commander BD for $16. I bought a bunch of big titles earlier this year buy-one-get-one-free at Amazon. There are always sales. If you want to pay full price, more power to you! I just wish I had your bucks.
Posted by: Chris Llana | December 03, 2008 at 05:58 PM
Fair enough...Amazon has the Blu-ray for ONLY $10 more. Still too much. Plus, I got you beat on Iron Man BD----I got mine for $14.99 at Wally World. That's how I get my bucks! :-)
Posted by: John Sciacca | December 03, 2008 at 06:03 PM
I recently read that the price point for Blu-ray discs should be $10 and I agree. Especially after having seen some for sale at that price. A 3 discs edition for Wall E?? I'd prefer a single disc for every movie I buy, I don't know anyone that watches all the extra stuff. A high quality "Superbit" type edition would be great for all films, including a 7.1 audio mix.
Posted by: FM | December 03, 2008 at 07:15 PM
A $5.00 premium for BD would be just about perfect. I believe that, at minimum, Blu-Ray will find a niche and have a long stay as a favorite format amongst home theater fans. But I do worry a little bit when I keep seeing such high prices for many titles at brick-and-mortar stores. John, I suspect you're not alone in your hesitation to pony up the difference in cost. It gets frustrating to often have to rely on the Internet just to get a fair price. Oh, well... At least the player prices are finally on their way down to the point where a whole lot of consumers might be willing to give it a try. As well they should: The picture and sound are fantastic! I just hope the price disparity of the movies, themselves, doesn't turn this Hollywood dream into a nightmare.
--Matt
Posted by: Kazaam | December 03, 2008 at 11:17 PM
Nice to see some rational comments.
Just want to point out that the shrills over at AVS forum would roast a common sense post like this.
Home Theater Mag is also leading the "Blu-ray" bandwagon (their own words) and hates DVDs.
Even worse the moderators would lock the thread as they are so biased.\
They all want the consumer to foolishly waste their money.
Posted by: Dsvid Brimer | December 04, 2008 at 02:23 AM
I still buy standard DVD's and only buy Blu-Ray movies if they cost as much as the standard DVD. I refuse to buy and sort of DVD's over $20 unless it is a box set.
Posted by: Archangel | December 04, 2008 at 09:15 AM