Blu-ray. Have You Heard of It?
Sit down at a cafe in Paris and begin talking about your latest Blu-ray movie purchase, and odds are your French neighbors will have no idea what you're talking about. Try the same at a Manhattan bar and the barflies will likely get the gist.
That's the takeaway from a new Interpret study about Blu-ray awareness levels. About 60% of Americans were familiar with the format, as of January 2008, while only 30% of French consumers had a clue. British, German and Japanese consumers fell somewhere in between.











