Yesterday, software maker Avid kicked off its Gen Cre8 campaign, a series of events intended to highlight the accessibility of its new consumer-level production software. The first event, held in Brooklyn, highlighted Avid's new trio of Pro Tools M-Powered Essential title4s intended for casual, amateur, and entry-level users (despite the "Pro" Tools name).
Pro Tools M-Powered Essential Vocal Studio, Recording Studio, and Keystudio include Avid's Pro Tool M-Powered software and its own purpose-minded accessory. While they all offer the same software package (a streamlined version of Pro Tools M-Powered, with a broad library of loops and instruments on DVD), Vocal Studio includes a USB microphone, Recording Studio includes a USB capture device, and Keystudio includes a 49-key USB keyboard. Vocal Studio and Recording Studio retail for $99 each, while the larger package of Keystudio retails for $129.