In-Wall with THX Ultra Certification?

Audio purists, just turn away. Really, just skip down to the next blog post. You'll never believe this one anyway.  Atlantic Technology just introduced an in-wall dipole/bipole speaker that is THX Ultra certified. The new THX IWTS-30 SR (In Wall Theater System) surround speaker is really quite impressive. You naysayers can say nay all you want, but the reality is that these speakers could rival a freestanding one, with the advantage of in-wall placement. (How can the interior decorator complain about these?) What makes the IWTS-30 SR so special?