Picture This

2006 was a watershed year for digital photo frames, according to Dallas-based market research company Parks Associates. Sales of digital photo frames in the first half of 2006 showed a typical growth curve and then skyrocketed. During the second half of 2006, led by holiday fourth quarter business, sales leaped to a record level, with most suppliers reporting triple-digit unit growth.

 

Dive deeper into the report and you find some interesting detail. An owner analysis reveals that two-thirds of electronic photo frame owners are gift recipients rather than purchasers. That means someone thought the frame would be a great gift for someone else--but the owner didn’t necessarily share that view.